When you visit our website, we do not collect any personally identifiable information about you unless you provide it to us.
Information on our site may be available for you to review without providing us with any personal information. However, you may be unable to participate in
any personal information through our website.
Nonpersonally Identifiable Information:
Through our websites, we collect nonpersonally identifiable information. This means that we do not track
this information on an individual basis that identifies you but rather collect this information on an aggregate (or anonymous) basis
that includes all site visitors. This information includes tracking the site pages that are visited or the amount of time spent on our
site and information about your browser/system for technical troubleshooting purposes. Our primary goal in collecting aggregate information
is to be able to perform site metrics that allow us to improve the functionality of the website. We collect aggregate information in order to
compile aggregate and statistical data to help in website design and to identify popular features and measure site activity to allow us to update
our site to better meet user wants and needs. We track page visits, perform site click through analysis, review peak site usage times and analyze
layout and design. We may share these site metrics which are not personal information with our affiliated companies, service providers and others.
Our websites may also use session log data and nonpersonal data for the purpose of performing analytics on the user's
experience while visiting the site. This analysis:
- Is performed on an aggregate level and does not identify you or your information personally
- Involves the use of a third party vendor acting on our behalf
- Is performed in order to improve our website and the user experience
- Includes the use of session and/or persistent cookies to track user movement across this and other Ford websites
or to track other events within or across this and other Ford websites
Cookies, Web Beacons and Advertisements
Our websites may use session and/or persistent "cookies", session logs, spot light ads/web beacons/GIF/pixel
tags/banner ads or links to collect aggregate or other nonpersonally identifiable information about site visitors. We may also use third
party advertising networks that serve ads to collect aggregate or other nonpersonally identifiable information about site visitors. A "cookie"
is a small text file that helps us in many ways to make your visit to our website more enjoyable. There are a couple of different types of cookies.
A session cookie is stored only on your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser's
windows or shut down your computer, the session cookie disappears forever. A persistent cookie is stored on your computer's hard drive until a specified
date which could be tomorrow, next week, or ten years from now. Persistent cookies stay on your computer until either they expire, they are overwritten
with newer cookies, or you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to
some site functions or features.
Our websites may use spot light ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us determine, for instance,
whether a page has been viewed or not and, if so, how many times. When you ask us to send you information for example on a promotion, product or a
newsletter, we may use web beacons to establish how many of the emails are actually opened. In general, any electronic image viewed as part of a
web page, including an ad banner, can act as a web beacon. We may use web beacons to collect web usage analytics.
When you visit our site, the server housing the pages automatically generates a "session log". We use this information
to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is
easier to find. By tracking page visits, we can also determine if the information we are providing is being used. The only data gathered is the
Internet Protocol (IP) address from which you came (which contains no personal information), the website that referred you, the pages you visited
and the date and time of those visits.
You may also be directed to our site through banner ads or site links. Banner ads or site links that are placed by us
Collection and Use of Personally Identifiable Information on our Website
There are instances where we request personal information such as name, address, phone number and e-mail address
on our site, such as to provide you with a service, coupon, or correspondence (promotions and mailed brochures), during contests or promotions
or where you participate in interactive online activities such as e-newsletter registration or Request a Quote, Brochure or Test Drive. At times
we conduct voluntary online surveys to obtain your feedback. You may decide to send to us personally identifying information in an email, for
Please keep in mind that if you disclose personally identifiable information through a chat room or message board or
other public online forum, this information may be collected and used by others.
Links to other Websites
Our website may contain links to other websites. We encourage you to review the privacy statements of all
sites which you visit, including those whose links are provided, so that you can understand how those sites collect, use and share your
information. We are not responsible for the privacy statements, content or data handling practices on other websites.