Lincoln - Make your mark

About Lincoln

TAKING ON THE COMPETITION — 1990s
In the 1990s, Japanese and European brands entered the picture and started competing with the American manufacturers. Again, Lincoln responded with a winner. The 1990 Town Car was named Motor Trend "Car of the Year." Lincoln launched another star performer in 1993 with the Mark VIII, offering a dramatic exterior design coupled with a driver-oriented interior. However, these cars attracted a slightly older clientele, and Lincoln wanted to broaden its appeal. Enter the 1998 Lincoln Navigator, the first true full-sized, ultra-luxury SUV. Like the traditional Lincoln, it was big and luxurious. Its first-in-class, "King-of-the-Road" persona attracted a new set of younger buyers.

©2010 Ford Motor Company of Canada, Limited
Vehicles shown may contain optional equipment.
Lincoln reserves the right to change product specifications at any time without incurring obligations.

Disclosures

† Vehicles shown may be US models or contain optional equipment. Must finance through Ford Credit Canada Limited. Subject to Ford Credit Canada Limited lending criteria. Not all buyers will qualify for the lowest APR payment.

◊ Offer valid from July 1 until August 31, 2010 (the "Program Period"). This offer is only valid at participating Canadian dealers. Any customer that test drives a new Lincoln vehicle during the Program Period and purchases or leases a new competitive vehicle and takes delivery of that vehicle within 100 hours of the Lincoln test drive will be eligible to receive a $100 offer. To claim the $100 offer the customer must return to the Lincoln dealer where they took their test drive within 100 hours of the original test drive and present the dealer with proof of purchase/lease and delivery in the form of a dated and signed Retail Buyers Agreement. Eligible customers will be mailed a cheque from Ford Motor Company of Canada in the amount of $100 after eligibility is verified. Only one (1) $100 offer may be claimed per person during the Program Period. Test drives from the Drive one 4ur School program do not qualify. Offer only available for use by Canadian residents and is in Canadian Funds. This offer may be cancelled at any time without notice.

** Offer valid from September 1, 2010 to November 1, 2010 (the "Offer Period") only to resident Canadian Costco members in good standing, active as of August 31, 2010. Use this $1,000CDN Costco member offer towards the purchase or lease of a new 2010 / 2011 Ford or Lincoln (excluding Fiesta, Focus, Ranger, Shelby GT500, F-150 Raptor, F-650-F-750) (each an "Eligible Vehicle"). This offer is raincheckable. The new vehicle must be delivered and/or factory-ordered from your participating Ford Motor Company of Canada ("Ford") dealer within the Offer Period. Offer is only valid at participating dealers, is subject to vehicle availability, and may be cancelled or changed at any time without notice. Only one (1) offer may be applied towards the purchase or lease of one (1) Eligible Vehicle, up to a maximum of two (2) separate Eligible Vehicle sales per Costco Membership Number. Offer is transferable to immediate family members domiciled with an eligible Costco member. This offer can be used in conjunction with most retail consumer offers made available by Ford at either the time of factory order (if ordered within the Costco Offer Period) or delivery, but not both. On applicable vehicles, this offer can be combined with Commercial Connection Program and RCL Program incentives,. For small fleets with an eligible FIN, this offer can be used in conjunction with the Small Business Incentive Program (SBIP). Offer is not combinable with any CPA/GPC or Daily Rental incentives, or the Commercial Fleet Incentive Program (CFIP). Customer may use the $1,000CDN as a down payment or choose to receive a rebate cheque from Ford, but not both. Applicable taxes calculated before $1,000CDN offer is deducted. Dealer may sell or lease for less. Limited time offer, see dealer for details or call the Ford Customer Relationship Centre at 1-800-565-3673. ©2010 Ford Motor Company of Canada, Limited. All rights reserved. ®Registered trademark of Price Costco International, Inc. used under license.

∞ Employee Pricing ("Employee Pricing") is available from September 1, 2010 to September 30, 2010 (the "Program Period") on the purchase or lease of all new 2010/2011 Lincoln vehicles. Employee Pricing refers to A-Plan pricing ordinarily available to Lincoln employees (excluding any CAW negotiated bonuses or other periodic employee special offers). The new vehicle must be delivered or factory ordered during the Program Period from your participating Lincoln Dealer. This offer can be used in conjunction with most retail consumer offers made available by Ford of Canada at either the time of factory order or delivery, but not both. Employee Pricing is raincheckable and combinable with the Commercial Connection Program but not combinable with, CPA, GPC, CFIP, Daily Rental Allowance, A/X/Z/D/F-Plan and A/Z-Plan Loyalty program incentives.

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The competitive information in our Compare Tool is provided by Autodata - an independent third party data source provider.
Keep in mind industry prices, specifications and equipment are subject to change without notice.

† Excludes freight, Air Tax, license, fuel fill charge, insurance, PDI, PPSA, Stewardship Ontario Environmental Fee, administration fees and all applicable taxes

* MSRP includes Freight and AC Tax (if applicable) and excludes license, fuel fill charge, insurance, PDI, PPSA, Stewardship Ontario Environmental Fee, administration fees and applicable taxes. Dealers may sell or lease for less. See your local dealer for details.

** Must finance through Ford Credit Canada Limited. Subject to Ford Credit Canada Limited lending criteria. Not all buyers will qualify for the lowest APR payment.

‡ See your dealer for details.

Disclosures

*Based on RDA Group's GQRS surveys conducted 2/09 and 5/09 of 2009 Ford and competitive model owners at three months of ownership.

** Must finance through Ford Credit Canada Limited. Subject to Ford Credit Canada Limited lending criteria. Not all buyers will qualify for the lowest APR payment.

†† Based on estimated fuel consumption ratings: Fusion Hybrid 4.6L/100km city and 5.4L/100km hwy. Fusion S, I-4 automatic 8.9L/100km city and 5.8L/100km hwy. Fuel consumption ratings based on Transport Canada approved test methods. Actual fuel consumption may vary based on road conditions, vehicle loading and driving habits. Midsize class per R.L. Polk & Co. / Intermediate per R.L. Polk Canada, Inc. Limited quantities of Fusion S available in Canada - see dealer for details on availability and delivery dates. Vehicles shown with optional equipment.

◊◊ Dealers may sell or lease for less. Accessory price excludes dealer installation. Not including applicable taxes, registration or license fees, pre-delivery and administrative charges. See your local dealer for details.

‡ Ranger XL FEL with manual transmission: 7.3L/100 km (39 mpg) hwy. and 9.5L/100 km (30 mpg) city. Fuel consumption ratings based on Transport Canada approved test methods.

^† Excludes freight, Air Tax, license, fuel fill charge, insurance, PDI, PPSA, Stewardship Ontario Environmental Fee, administration fees and all applicable taxes.

##6.8L/100 km city and 4.9L/100 km hwy. (41 mpg city/58 hwy.) Ford Fiesta SE with optional Super Fuel Economy (SFE) Package and PowerShift 6-speed automatic transmission. Fuel consumption ratings based on Transport Canada approved test methods. Class is subcompact cars versus 2010 competitors.

¹ Properly equipped.

² Class is full-size vans

³ Class is Full-Size Pickups under 8500 lbs. (3855 kg) GVWR. Best-in-class payload and towing when properly equipped.

⁴ 2.3L with 5-speed manual 4x2 drivetrain. Fuel consumption ratings based on Transport Canada approved test methods.

⁵ When properly equipped with 4.0L engine. Class III hitch receiver regardless of model. See Specifications section for maximum allowable trailer weight for each engine and transmission.

⁶ Best in class towing up to 24,400 lbs. on F-450 when properly equipped with 5th wheel/goose neck. Class is Full-size Pickups over 8500 lbs. GVWR vs. 2010 competitive models. See Specifications section for maximum allowable trailer weight for each engine and transmission.

Φ Standard on Single Rear Wheel models only. Remember that even advanced technology cannot overcome the laws of physics. It's always possible to lose control of a vehicle due to inappropriate driver input for the conditions.

^‰ Applies to single rear wheel vehicles only.

°Based on a 2010 Ford Fusion V6 automatic that has a fuel consumption rating of 10L/100 km in combined city/highway driving (properly tuned), a year driving distance of 24,000 km and $1.02 per litre for gasoline. Improved fuel efficiency and emission reduction levels depend on model, year and condition of vehicle. See Service Advisor for complete details.

^ΔFord Protection Plan is only available for non-commercial cars and light trucks. If an eligible Ford, Motorcraft® or Ford-approved part fails due to a defect in material or workmanship, wear out or rust through, it will be replaced at no charge as long as the original purchaser of the part owns the vehicle on which the part was installed. Labour is covered for the first 12 months or 20,000 km (whichever occurs first) after the date of installation. Emergency brake pads are not eligible under this plan. See Service Advisor for complete details and limitations.

^£$20 is off the Dealer's normal selling price. Applicable to retail purchases only. Only applicable to Diesel trucks; some restrictions apply. Provincial levies not included. Taxes and installation extra. Offer valid with coupon only. Dealer may sell for less. This offer may not be combined with any other offer. Offer available at advertising Dealer only.

^€See Service Advisor for details. Some conditions may apply.

^±Some restrictions apply. See service advisor for more details.

^µExcludes emergency brake pads or shoes. Machining or replacement of rotors and drums available at additional costs.

^Σ The Ford Focus received the lowest number of problems per 100 vehicles among compact cars in the proprietary J.D. Power and Associates 2010 U.S. Initial Quality Study^SM. Study based on responses from 82,095 U.S. new-vehicle owners, measuring 236 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2010. Your experiences may vary. Visit jdpower.com.

^Ω The Ford Mustang received the lowest number of problems per 100 vehicles among midsize sporty cars in the proprietary J.D. Power and Associates 2010 U.S. Initial Quality Study^SM. Study based on responses from 82,095 U.S. new-vehicle owners, measuring 236 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2010. Your experiences may vary. Visit jdpower.com.

^δ The Ford Taurus received the lowest number of problems per 100 vehicles among large cars in the proprietary J.D. Power and Associates 2010 U.S. Initial Quality Study^SM. Study based on responses from 82,095 U.S. new-vehicle owners, measuring 236 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2010. Your experiences may vary. Visit jdpower.com.

*** Offer valid from September 1, 2010 to November 1, 2010 (the "Offer Period") only to resident Canadian Costco members in good standing, active as of August 31, 2010. Use this $1,000CDN Costco member offer towards the purchase or lease of a new 2010 / 2011 Ford or Lincoln (excluding Fiesta, Focus, Ranger, Shelby GT500, F-150 Raptor, F-650-F-750) (each an "Eligible Vehicle"). This offer is raincheckable. The new vehicle must be delivered and/or factory-ordered from your participating Ford Motor Company of Canada ("Ford") dealer within the Offer Period. Offer is only valid at participating dealers, is subject to vehicle availability, and may be cancelled or changed at any time without notice. Only one (1) offer may be applied towards the purchase or lease of one (1) Eligible Vehicle, up to a maximum of two (2) separate Eligible Vehicle sales per Costco Membership Number. Offer is transferable to immediate family members domiciled with an eligible Costco member. This offer can be used in conjunction with most retail consumer offers made available by Ford at either the time of factory order (if ordered within the Costco Offer Period) or delivery, but not both. On applicable vehicles, this offer can be combined with Commercial Connection Program and RCL Program incentives,. For small fleets with an eligible FIN, this offer can be used in conjunction with the Small Business Incentive Program (SBIP). Offer is not combinable with any CPA/GPC or Daily Rental incentives, or the Commercial Fleet Incentive Program (CFIP). Customer may use the $1,000CDN as a down payment or choose to receive a rebate cheque from Ford, but not both. Applicable taxes calculated before $1,000CDN offer is deducted. Dealer may sell or lease for less. Limited time offer, see dealer for details or call the Ford Customer Relationship Centre at 1-800-565-3673. ©2010 Ford Motor Company of Canada, Limited. All rights reserved. ®Registered trademark of Price Costco International, Inc. used under license.